Client
Omi Home Furnishings Manufacturing
Services
Digital Audit, Market Research, User Experience
Year
2023
In 2022, we had the opportunity to partner with Omi Home Furnishings Manufacturing, a company renowned for its quality and innovative home furnishing products. The project focused on strengthening Omi’s digital presence and market position through a comprehensive suite of services including a detailed digital audit, in-depth market research, and user experience enhancement. Our goal was to refine Omi’s digital strategies and align them with the evolving needs of their customer base.
Our initial step involved conducting a thorough digital audit to assess Omi’s online platforms, identifying areas for improvement and potential growth opportunities. Concurrently, we engaged in extensive market research to understand current trends, customer preferences, and the competitive landscape in the home furnishings sector. This research informed our approach to improving the user experience, ensuring that every digital interaction with Omi was intuitive, enjoyable, and reflective of the brand’s commitment to quality and innovation.
The impact of our collaborative efforts was significant. The insights gained from the digital audit and market research led to tangible improvements in Omi’s online user experience. These enhancements not only elevated the brand’s digital interface but also led to increased customer engagement and satisfaction. In 2022, Omi Home Furnishings Manufacturing solidified its position as a leader in the home furnishings industry, offering a digital experience that matched the excellence of its products.
